Lady Gaga’s Born This Way Foundation launched Channel Kindness. The work of Channel Kindness is to identify, train and equip a corps of 50 youth reporters in communities across the country to train their eyes, ears, and hearts to find, recognize and report the acts of kindness that fill our daily lives. The goal of their new program is simple; to channel kindness. The stories of kindness, compassion, and bravery will be told on a new platform and across the foundation’s social channels, shared by our partners and distributed by traditional media. Our hope is that the narrative of an engaged, empowered, collaborative and compassion generation and society will outweigh the divisive, depressing, sensationalist stories that floor our minds every day.
Founder, Sian Trombley, partners with the hautest names in fashion and uses her curation and stylist skills to give back to mental health foundations. 10% of all sales in the curated LIA shop will be donated back to impactful foundations in order to continue drawing attention to the issues surrounding mental health.